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GoDaddy Web Site Builder and Search Engine Optimization? Don’t also Bother!
Given that title recommends, this web site post defines GoDaddy Website Builder to our experience (aside from its variation – “Personal”, “Business” or “Business Plus”) although we were attempting to increase the on-site Search Engine Optimization of a customer. Its function just isn’t to harm GoDaddy’s reputation but alternatively to simply help small businesses understand that GoDaddy’s site Builder isn’t this content administration system (CMS) this is certainly suitable for reaching the salient online existence this is certainly therefore vital for small enterprises’ survival in this extremely competitive age.
As always, during our analysis that is preliminary of client’s situation, we made a summary of conditions that required action. Among others, the robots.txt file was not configured properly, there were two versions of the true website and something would have to be 301-redirected to another, there is no Schema.org implemented to markup our client’s company data, reviews and items, no map site builder pointing towards the Google+ regional listing had been embedded, etc.
We knew that the web site ended up being hosted on GoDaddy’s site Builder, which we’d no knowledge about, so our concept would be to attempt to perform the optimizations about it if unsuccessful – move the web site to WordPress and regular web hosting.
Everything we learned is the fact that while being the cheapest method to host a web site on GoDaddy (that makes it an incredibly cheap choice completely), the web site Builder didn’t enable you to perform just about any action that an everyday web web hosting will allow you to definitely. GoDaddy promote their device because the option that is best for his or her non-technical consumers – an extremely easy tool with 100per cent hassle-free setup and maintenance to supply your online business with an appropriate basic site.
It is real (the “comfortable fundamental website” component may be argued), nonetheless it is simply exactly what a WordPress website hosted with regular web web hosting services provides you with, too, except WordPress is nowhere near as restricting. Let me reveal my advice to any or all small businesses – don’t get intimidated by just exactly how “technically demanding” it really is to create a WordPress website and “undersell” your internet existence to a Website Builder internet site. Even if it’s a small little more complex to put together and keep a WordPress website, even although you need to pay some body a hundred or so bucks to take action (which can be a totally affordable cost when it comes to task), its worth every penny over time. GoDaddy’s Website Builder is too limiting SEO-, design and development-wise even when it comes to many modest consumers.
Probably the most shocking component about GoDaddy site Builder is the fact that you don’t already have use of the FTP therefore the database. You are able to imagine the restricted abilities that derive from this kind of limitation. For instance, despite the fact that there was a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable as the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The consumer rep said straight that the objective of GoDaddy site Builder would be to assist fundamental users produce a fundamental internet site – something similar to a company card. So anything “too advanced level” will be impractical to implement – exact exact same applies to our recommendations to 301 redirect among the true house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the very least some basic SEO?”. Well, you can easily nevertheless:
- write good quality content
- optimize your titles on pages
- optimize the going tags
- edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
- choose which pages become within the XML sitemap
- do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to implement Schema.org markup that could be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped away, making the code invalid – one other characteristics remain intact though)
That which we recommended to the customer would be to migrate his GoDaddy site Builder built web site to WordPress so we can implement all our Search Engine Optimization recommendations. The key concern he previously ended up being that keeping their web site can be incredibly difficult he would have to learn how to deal with WordPress for him because. We chose to provide him a consultation that is free get their method around WordPress that is certainly not even more tough to handle than GoDaddy Website Builder.
We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. By doing this you can expect to fully be able to use SEO guidelines with no limits.
Do any experience is had by you with GoDaddy Website Builder? Please, comment below!
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